Do you know the true value of a Realtor

Posted: February 1, 2012 in General Information
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When you enlist the help of an expert REALTOR®, you’re not just gaining support to buy or sell a house – you’re gaining an ally who’ll help you make the most out of your home. REALTORS® can guide you through every step of the process, explain the current market, help navigate complex paperwork and offer invaluable advice and not to forget valuable negotiation skills. When you’re ready to make a move, get a REALTOR®.


What’s the difference between a real estate agent and a REALTOR®?

“REALTOR® and real estate agent” are not interchangeable, although some real estate agents might like them to be. The term REALTOR® is a registered cerification mark that identifies the quality of services rendered by licensed real estate agents who are members of The Canadian Real Estate Association (CREA).  All real estate agents are not REALTORS®, but all REALTOR® members are real estate agents. REALTOR® members are committed to a strict code of ethics (which by the way, do-it-yourself promoters are not subject to) known as the REALTOR® Code, and are the only ones who have the right to list your property on the Multiple Listing Service® (MLS) Systems of their local real estate boards. The Kitchener Waterloo Association of REALTORS® (KWAR) and Cambridge Association of REALTORS operate their respective  local MLS® System and provides ongoing professional education courses for nearly 1,500 REALTOR® members who serve the communities of Cambridge,  Kitchener-Waterloo and surrounding areas.  To correctly be referred to as a REALTOR®, a real estate agent must be a member of CREA—all members of Cambridge Association of REALTORS and of KWAR are members of CREA. 

What should I expect when I enlist the help of a REALTOR® to sell my house?

Your REALTOR® becomes your home’s champion.

 When you sign a “Listing Agreement” with your REALTOR®, this is their promise that he or she will use all their skills and resources to get the most for your home. You don’t get that with a do-it-yourself kit.

REALTORS® know how to attract the most potential buyers.

Your REALTOR® is an expert home promoter, connected to a network of agents and their buyers. He or she knows how to write compelling ads for your home, and only REALTORS® can place your home on a Board’s MLS® System.

REALTORS® will help you increase your homes “saleability”.

 You probably have an emotional attachment to your home, and therefore can’t view it objectively. Your REALTOR® will help you present your home in the best light, so buyers will fall in love with it more easily.  

Market Knowledge – to help you get the most for your home.

REALTORS® are masters of reading the market and pricing your home for maximum return. A REALTOR®’s experience literally pays!

Negotiaton Skills – to keep the deal on track.  

REALTORS® are indispensable when it comes to bargaining with buyers. Tempers can flare and heels can dig in. Your REALTOR® is an expert at smoothing things out.


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